Project: The logo was created keeping WEBTOON main colours and organic shape. The idea was to create something simple to read, but at the same time playful. The whole campaign was runner digitally on social media and consisted of using the logo with an icon set, gifs (Clic here) and simple assets to keep the communication clean and clear to the viewers. Between the deliverables, a coming soon campaign, and a Webmail inside the webtoon app were created.

Read more about the exploration and research here